November 23, 2009
The Hebrew University of Jerusalem, which houses the Albert Einstein archive and owns the rights to his image, is being urged not to renew its $2.66-million contract with the Walt Disney Company's Baby Einstein series when it comes up for renewal, in 2010, according to Haaretz, an Israeli newspaper. The Campaign for a Commercial-Free Childhood, an American group of educators, health experts, and parents, says the Baby Einstein series and other videos for toddlers are actually harmful. "Parents believe baby media is educational, an impression that was fostered by Baby Einstein's marketing," said Nancy-Carlsson-Paige, a professor of education at Lesley University, in Massachusetts. In 2003 the American Academy of Pediatrics recommended that children under two years of age not watch television.